This case study underscores our commitment and capacity to help clients with strategic staffing to overcome challenges and successfully penetrate new markets.  

background

In 2022, Steelseries sought to diversify their product offerings and penetrate a new market segment. They were faced with the challenge of hiring key employees with specific knowledge of the target market and found it difficult to identify and attract talent with this unique expertise.

challenge

The primary obstacle for Steelseries was identifying and securing the right talent to drive their market expansion. The challenge revolved around several key issues, including finding passive candidates with niche expertise, time constraints, and being able to compete for top talent.

These critical positions required an approach to talent identification and acquisition that went beyond traditional recruitment methods. It needed strategic insights into the candidate market, a strong appeal to potential hires, and an efficient yet thorough process to ensure the right individuals were brought onboard quickly.

solution: strategic staffing

Our team, Jordan Nunez and Jake Heinrich, entered the scenario, armed with over 10+ years of combined experience in the electronics manufacturing industry, they possessed extensive knowledge of the candidate market and vast network of connections within the talent pool.

“We knew we were uniquely poised to help in this situation, having worked with similar clients,” said Jordan Nunez. “We worked very closely with them, and our role changed from external consultants to an extension of their team, working side by side to overcome this hiring challenge.”

We conducted a thorough audit of the candidate market, researched salary trends, and analyzed the talent pool for the specific expertise required. Armed with these insights, we presented Steelseries with a clear understanding of the challenges and opportunities in hiring for this specific role.

We then advised them on changes in their salary structure and work-from-home policy, ensuring they not only attracted top talent, but also remained competitive with the best candidates.

“We understand that a flexible work-from-home policy and competitive compensation are key factors in talent attraction and retention,” says Jake Heinrich.

outcome

The Mitchell Martin team was able to fill all strategic roles quickly and effectively for Steelseries, fueling their successful entry into the new market. The Steelseries internal hiring team has received substantial recognition for their innovative recruitment strategies and their ability to attract top talent, significantly contributing to the company’s strategic business progress.

As a result, we are now the Steelseries trusted staffing partner, with exclusivity on their new job openings and are often consulted on talent acquisition strategy. We are proud to have played a role in their success, and we look forward to continuing to partner with them in the future.

conclusion

This case study underscores our commitment and capacity to help clients navigate complex hiring challenges and successfully penetrate new markets. Our deep industry understanding, and strategic advisory approach have proven instrumental in achieving these results. Contact us to learn more or schedule a hiring consultation.